Ing Direct (“Ing-D”) Case Study Marketing Fundamentals Essay Example

Ing Direct (â€Å"Ing-D†) Case Study Marketing Fundamentals Paper ING DIRECT (â€Å"ING-D†) Case Study Course: Marketing Fundamentals Submission Date: 17th November 2009 Executive Summary ING-Direct (ING-D) is a marketing orientated bank that has launched into established markets in the last decade using differentiation as a way to build competitive advantage. This report splits into Section A, based on information provided by the ‘ING Direct USA – Rebel With A Cause’ Case Study by IMD International, and Section B which critically assesses the ING-D website. Section A The Nature of the ING-D’s Value Proposition Customer Value Proposition Creation By engineering processes and products from the customer inwards, ING-D aimed to construct a customer value proposition that offsets perceived sacrifices with higher levels of perceived benefits in areas which resonate strongly with customers. Value Proposition Summary The key perceived benefits offered to customers are simple, easy to use accounts with no fees or service charges, no minimum balances, great savings rates, the convenience of 24/7 internet banking and quality service from an award winning call centre. The perceived sacrifices are principally the physical evidence aspects of the ervice marketing mix that are associated with the traditional banks, including branches and ATMs. The other key perceived sacrifice is that ING-D does not offer a complete portfolio of accounts due to the lack of a Checking Account. Therefore customers potentially need to operate a number of accounts with different organisations. The value proposition is supported through integrated marketing com munications which utilise a range of tools and channels in addition to basic advertising, including sales promotion, events and online educational services. We will write a custom essay sample on Ing Direct (â€Å"Ing-D†) Case Study Marketing Fundamentals specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ing Direct (â€Å"Ing-D†) Case Study Marketing Fundamentals specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ing Direct (â€Å"Ing-D†) Case Study Marketing Fundamentals specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The use of less traditional communication methods underlines the strategy of using differentiation for competitive advantage. It sets ING-D apart from the mainstream banks in brand personality. Value Proposition Effectiveness ING-D created a viable customer value proposition as evidenced by high levels of customer advocacy and the growth in customer numbers and deposit levels. The Evolution of ING-D’s Strategy Since its Launch in the US Market Post-Launch Environment The post-launch period saw ING-D US entering a period of significant growth. At this time the bank was grappling with a range of challenges including pressure on margins, aggressive competitor activity, consumer confusion and increased internal reporting and control measures. The marketing strategies employed principally focussed on evolving two key parts of the marketing mix; product and place. Product Development Post-launch ING-D chose to implement a product development strategy as per the Ansoff Growth Matrix (Appendix 1). This can be seen in the period from 2000 to 2002 when a range of new products, such as Mortgages, Certificates of Deposit, etc, were launched into the existing ING-D US footprint. Channel Development ING-D traditionally operated a direct to consumer distribution channel. This had the benefits of maintaining control over the relationship with the customer ensuring that the brand values could be executed consistently. However, to address its balance sheet issues, in 2005 the direct distribution channel was supplemented with the introduction of intermediary agents in the form of wholesale mortgage brokers. Impact of Activity Growth was achieved quickly with effective diffusion through the market resulting in ING-D becoming the largest on line bank in the US. However, the rapid growth strategy resulted in a more systems and process based organisation and challenging the maintenance of its trademark entrepreneurial culture. ING-D Competitors and the Evolution of Their Strategies. Key Strategic Changes By Competitors Considering Porter’s Model of Competitive Industry Structure, we can see that with high barriers to entry, and limited opportunity for substitution, the main factor affecting ING-D has been in the form of competition from existing US banks, (Appendix 2). Previously these banks had core strategies of targeting specific markets. They focussed on their main product offerings such as Checking Accounts, and on branch network service provision. However, because ING-D’s success many of the established banks implemented new competitor target strategies in which they went head-to-head with ING-D and the other new entrants, internet banks, which had been attracted into the direct market. ING-D’s competitors fall into two key groups; Bricks Mortar The traditional banks such as Citibank HSBC have principally eroded ING-D’s unique selling propositions through the availability of high interest savings accounts. They had the advantage of building on existing relationships and offer the convenience of being a one-stop-shop for customers. As holders of the primary checking relationship this has been a credible market position which has resulted in savings balances switching from ING-D. Internet Internet competitors have operating models more like the â€Å"no frills† approach adopted by ING-D. The main competitive threat has been around interest rates but they also attacked ING-D’s brand values and personality, such as the use of less formal marketing messages and communication channels. Impact The result of these strategic changes has been a proliferation of ‘me too’ savings products from a range of providers which have created price competition, choice and consumer confusion. The actions of competitors have reduced the perceived benefits of ING-D and increased the value of the perceived sacrifices. The main impact is that ING-D lost its price leadership position for savings interest rates weakening the customer value proposition and leaving the bank open to threat. The impact can be seen in the 2006 figures, with average savings per million customers of $10. 8m in 2002-05, falling to $8. 2m in 2006, a drop of 24. 7%. Arguments For and Against ING-D’s Introduction of Checking Accounts and Recommendation ING-D has lost its competitive advantage of high rate savings accounts. To rectify this one option is to introduce a checking account. Benefits †¢ Establishing primary customer relationship associated with Checking accounts †¢ Removing an existing advantage for established competitors †¢ Protecting market share by meeting its customers’ complete banking needs †¢ Attracting new customers from an attractive, substantial (49% of bill payments in 2002) and profitable market sector †¢ Doing nothing leaves bank open to continued risk of market share erosion †¢ Removes reliance on maintaining the best rates as sole USP Risks †¢ Conflicting with the company’s core value proposition as a low-cost, simple, easy to use banking provider †¢ Increasing customer support and training requirements leading to higher operating costs †¢ Introducing a level of operational complexity and increasing operational risk †¢ Requiring a more process and systems based environment contrary to its entrepreneurial culture Recommendation We believe the benefits outweigh the risks and recommend ING-D launches a Checking Account. It is vital that it links the product offering back to the fundamental brand values that have made the bank successful with a specific focus on product and process design. ING-D needs to focus on making its Checking Account a differentiated product offering around areas such as; †¢ less complicated than its competitors’ accounts †¢ no requirements for minimum balances †¢ transparent communication and application of fees Limited market testing has already helped to refine the product and processes. This needs to be finalised to ensure that the ‘easy to use’ market position is achieved. As part of this, further research around the lack of a cheque book may be required as this could be viewed as a negative by customers and limit the potential market penetration. By referring back to ING-D’s core principles it is possible for it to create a market position on checking accounts that is consistent, credible, competitive and clear and aligned with its other products and core values. Section B Critical Assessment of the Current Positioning of ING-D Based on Their Website http://www. ngdirect. co. uk/ The ING-D website was reviewed on 31/10/09 and 15/11/09 and the overall positioning assessed within a framework of four principles of successful positioning. This is completed on the website as at 15/11/09 with references to any noteworthy changes from the 31/10/09 version, (Appendix 3) Clarity The use of the â€Å"Saving Feels Good† positioning statement fixes ING-D as a bank with savings as a key offering. The other products on offers are limited to Mortgages and Home Insurance leaving a very simple uncluttered view of what products ING-D is providing to customers. However, it could also be argued that simplicity has gone too far and that the stripped down approach limits the provision of a comprehensive offer. For example areas such as the main FAQ section fail to answer many common questions that customers may have regarding the bank or the broader economy. The site consistently evokes an emotional relationship through the words, â€Å"feels good†, which links into the behavioural market segmentation approach. Some of the images and marketing approaches are confusing in terms of customer segmentation targets. For example, there are photos of young children and parents on the general pages, whilst the ages of the customers in the video section start at 46 years, thereby conflicting with the messages about earlier life cycle stages. Consistency The use of brand assets such as contemporary â€Å"Dutch† orange and the lifeboat image ensure the site is instantly recognisable. The lifebelt image is consistently used to highlight rates. This links to safety as a motivation for saving, further building on the use of family images. The site remains consistent with the ING-D brand values by being easy to navigate, in a clear font and with easy to find information such as contact details and frequently asked questions. The lead item on the homepage is mortgages which changed since the 31/10/09 when savings led. This doesn’t sit as well with the usual ING-D market positioning as a savings provider. It may well be that ING-D has a strategy to keep the website fresh by changing the offer and emphasis on a regular basis. However, the change may have resulted from the significant drop in interest rates between the two dates as the company attempts to drive mortgage business. Other parts of the home page continue to focus on savings and therefore there is some consistency in reinforcing this position. Tick marks give an upbeat feel to the site rather than simply using bullet points and this fits with the less formal communication style. By delivering a differentiated offer to competitors through the provision of fewer products, a friendlier quality service and a fresh approach ING-D seeks to establish itself in the minds of consumers as a different type of bank with a clear brand personality. Competitiveness The site works to convince consumers that ING-D is a safe place for their money. It doesn’t confirm a position of competitiveness through its messages. The savings interest rate is clearly highlighted which allows for easy comparison but doesn’t specifically provide information on competitor offerings. This may be due to restrictions due to legislation. Over this fairly short time period the ING-D site has changed in emphasis from savings to mortgages which may be due to variances in the savings rate on offer, which have dropped by 2. 7% to just 0. % for new customers. ING-D is proud of its award winning customer service centres and the site highlights a range of awards across both general service and product specific categories. High levels of customer service and UK based call centres will be seen by some customers as a competitive advantage given the recent backlash against organisations that have outsourced this service to India and the Far East. Credibility Much of the credibility of ING-D’s positioning off-line comes from the high levels of customer satisfaction and advocacy. ING-D has chosen to directly translate this factor online with customer videos and uses cues such as customer numbers to build credibility and pre-empt cognitive dissonance. Given the economic back-drop the bank has missed the opportunity to build possible creditability by helping its customers to better understand the stability of the bank and the safety of their deposits. Further to this there are only 5 press releases provided for 2009, the most recent of which is over 4 months out of date, and none of these relate specifically to ING-D. The creditability of the ING-D offer could be greatly eroded by the large drop in the savings rate. In a period with no base rate changes it is difficult to see how the size of change could be justified, especially as competitor rates published on comparison websites remain in excess of 3. 0%. Appendix 1 Ansoff Growth Matrix [pic] (Jobber Mahy, 2009, based on p324) Appendix 2 The Porter Model of Competitive Industry Structure [pic] (Jobber Mahy, 2009, based on p319) Appendix 3 http://www. ingdirect. o. uk Home page as at 31/10/09 [pic] http://www. ingdirect. co. uk Home page as at 15/11/09 [pic] Bibliography ING Direct [Online]. Available from: http://www. ingdirect. co. uk/ [Accessed 31/10/2009 – 15/11/2009]. Jobber, D. and Fahy, J. (2009) Foundations of Marketing, 3rd ed. , McGraw Hill, London. Sequeira, S. , Ryans, A. , Deutscher T. , Ivey, R. , (2007) ING Direct USA – Rebel With A Cause. IMD International, Richard Ivey School of Business (The University of Weste rn Ontario), IMD-3-1845.

6 Reasons to Graduate Early From College

6 Reasons to Graduate Early From College Graduating college early is not for everyone. Most students need the full four years, or even five, to complete their education. But for those who have amassed enough credits and have fulfilled their general education and major requirements, there are some reasons for finishing a semester or even a year early. Here are some of the reasons: Saving Money One of the biggest reasons for graduating in less than four years is to save the cost of tuition and housing. The cost of college can put a grave strain on a family’s finances or rack up future debt for the student. By graduating early a student can ease this economic burden and save tens of thousands of dollars. Getting to the Job Market Sooner In addition to saving on tuition, a student who graduates college early can begin earning early. Instead of spending tuition dollars in what would have been their senior year, early graduates can begin earning an income. Interviewing Off Season   In the fall of senior year, there is a big rush to the job market for students graduating in May and June. Students who finish college early and are ready for the job market in January  may find themselves competing in a less crowded field. Applying to Graduate or Professional School Students finishing their bachelors degrees early who plan to apply to graduate or professional school will have more time to prepare for their entrance exams and complete their applications and any interviews that the process requires. Get a Break Many colleges graduate their students in May or June. Full-time jobs for these students sometimes begin only a few weeks later. By graduating early, students give themselves time for a break, perhaps some travel or time with their families or potentially a useful internship. Once  students enter the job market they may have very little vacation time in their new position and graduating early may give them the last block of free time they will have for perhaps many years. Shorten a Very Long Road For students planning to go on to professional or graduate school, particularly medical school, there are many years of schooling ahead. Graduating early offers a break and chance to do something else for a period of time in what is a very long academic journey. Other Things to Keep in Mind These are all good reasons for graduating college early yet while explaining how their students can graduate early, Duke University offers an alternative view, â€Å"Bear in mind that your college years come at a special time in your life and are a rare opportunity for you to engage so freely and intensely in your development, intellectual and otherwise. Think twice before cutting your Duke career short. As an alternative to graduating early, even if you are eligible to do so, you might think about enriching your experience by taking a semester to travel or study abroad.† Sue Shellenbarger, in an article  about exploring early college graduation for the Wall Street Journal, explains that she regrets her decision to graduate in less than four years and explains, â€Å"I went through undergrad school in three and a half years, and I wish now I had done more extracurricular activities and had a little more fun. Our working lives are decades long, and I constantly tell my own two college students that their university days offer an opportunity for reflection and exploration. The one thing early graduates dont need to worry about missing? The graduation ceremony with their class, Most colleges (and any student considering an early graduation should check with their school) are delighted to have early graduates partake in all of the year-end graduation festivities.

Australian Pizza Wars (pp 687-689) Essay Example | Topics and Well Written Essays - 500 words

Australian Pizza Wars (pp 687-689) - Essay Example A reputable pizza marketing magazine suggests that pizza companies should begin using promotions which describe dollars off rather than percentages when using marketing promotion (clippermagazine.com, 2009). This is an aspect of consumer behaviour where they feel dollars off promotions are more incentive to buy products than through direct mailings which offer percentages off the pizza product. Currently, Pizza Hut offers reduced priced pizzas, using marketing promotion to encourage volume ordering to offset the costs of marketing, as identified by the case study. This is an ongoing pricing strategy, however Pizza Hut maintains the opportunity to use unique graphics, logos, and other consumer-oriented images to create direct mailing (or even Internet coupon offerings) which appeals to the psychographic aspects of buyer behaviour. Kurtz (2007) identifies that consumers are strongly driven toward promotional materials, in direct mailing form, which utilise well-known corporate logos an d can be entertaining at the same time. This would give Pizza Hut the opportunity to use pricing as only a portion of the marketing strategy but use innovative sales promotions, based on consumer behaviour and graphics presentation, to make their business stand out over competition. It would be unrealistic to believe that pricing is no long relevant for sales promotions, just the method by which Pizza Hut appeals to the buying audience should be altered. This could also give Pizza Hut the opportunity to sign up many different customers, through unique promotions which offer contests or similar incentives, giving Pizza Hut several niche markets to sell product. Because consumers in Australia are beginning to explore healthy eating options, these direct mailing, innovative graphic marketing tools can highlight new menu options for the healthier eating client. The case study did not provide

Parmenides and Heracleitus Essay Example | Topics and Well Written Essays - 750 words

Parmenides and Heracleitus - Essay Example A surprising amount of what we feel we know about the world today, and the way in which we interpret the nature of the world around us, was actually shaped by the ideas and concepts brought forward for discussion by the ancient Greek philosophers. Although their ideas have been modified and added to over the millennia since their first recording, the views of these philosophers helped shape the avenue of investigation and thus our concept of our role in the physical plane. Two of these philosophers, Heraclitus and Parmenides, introduced two opposing schools of thought regarding the nature of the physical world, each influencing the thoughts and actions of two more widely known philosophers, Socrates and Plato. Heraclitus proposed that everything around us was in a continual state of flux while Parmenides believed change was nothing but an illusion. To understand how their philosophies differed and how they affected Socrates and Plato, it is necessary to understand the position of eac h man and how he came to his conclusions. Heraclitus based much of his knowledge of the natural world on his concept that everything is in constant flux between one state of being and another. According to Plutarch, â€Å"Heraclitus holds it impossible to go into the same river twice; no more can you grasp mortal being twice so as to hold it. So sharp and swift is change; it scatters and brings together again, not again, no nor afterward; even while it is being formed it fails, it approaches, and it is gone†

The JLR Supply Chain Management Research Report Essay

The JLR Supply Chain Management Research Report - Essay Example However, the introduction of the new product line (electric automobile) will require the strategy to be redesign. Stages in the supply chain need to be prepared to handle all the specifics for the electric automobile. The following concerns are discussed broadly in this report since they are key determinant of success in each stage of Jaguar Land Rover Supply chain: Inventory control, Supply chain risks, distribution network, Quality management, and Production process. Decision making process involve for each concern have discussed too to aid the management to make sound and productive decision in what scenario that might arise either within or external of the chain. The growth of population and diversity has always forced generation of ideas in the supply chain management of either goods or services. Jaguar Land Rover need to come up with a supply chain management that will ensure the following aspect are dealt realized in the development of the electric vehicle: quality, inventory control, distribution, production processes. The overall goal of its supply chain will ensure the final consumer is satisfied with the electric vehicle as far as service provision is concerned. According to (Geunes, 2005) maximizing the available resources for profit generation should be guided by ethical considerations. It should not be just the ballooning market for a product that a firm chooses to venture in a given business. The idea for managing supply chain is to ensure all stages operate seamlessly towards achieving the overall goal. Management for Jaguar Land Rover need to develop management model that will ensure the supply chain for the electric automobile is efficient. In each stage of the chain linkages between then should be identified so as to make the chain robust. Decision will have to be made at each stage of the chain regarding the electric automobile (from raw material and retailer). Those decisions should be guided with

Amistad: Film and Book Comparison

Amistad: Film and Book Comparison Jinchen Zhao After watching the film Amistad and read the book of this story, I feel like they are both valuable to study the history of America in 1840s. Meanwhile, from my point of view, the book is more academical than the movie while the movie can give you a quick idea about what is really going on in the story and you can feel the story more directly than the book. Now, lets compare them in different aspects. What can the student more readily learn from the film as opposed to the book? After watching the movie, the first thing that I feel different from the book is the mood that those actors behaved were really shocking. From the movie, we can directly feel the eager of those black people whom lead by Cinque want to regain their freedom.The time that Cinque yelled out Gives us free make me feel the power of those black people and this cant be shown in the book. Furthermore, the visual appeal it emanates to the audience, and we all can feel the frustration as the Africans when they want to say about themselves but they cannot due to they are unable to speak English, meanwhile, we all can feel the happiness when they finally have their freedom back. That is hardly to feel when we only read the book. Do the different mediums tell the same story or are there sufficient reasons to argue they do not? This question is pretty hard to tell, in my point of view, they are neither telling the EXACT same story nor they are telling the different story. First of all, the book is more academical resource of the story, and the book is telling us the story more in direct ways. For example: There are a lot of examples about the effect to people, city, countries if the Africans are freed. E.g. Van Buren was more thinking about the influence about his re-election if he choose to free those African people.(p.47) The Cuban Planters always considering the number of free black people they would like to give as they do not want the uprising of them and at the same time, they want profit. (p.19) All those examples made the book a perfect resource for research and the book gives us more details about the environment in the society as well as introduced many political jargon. On the other hand, the story line in the movie is almost the same as the book. From the uprising to got caught and finally earne d their freedom in the end. Yet there is some difference. As we all know. The movie Amistad is a typical Hollywood film, in this case, there is inevitable changes to the original story in order to let people pay to watch the movie and be entertained by the film. For example:In the book, Roger Baldwin was interested in free the African people before the Amistad trial and he was trying to help them in a previous court base. Yet in the film, thats not what the person is, the film want to make the character: Roger Baldwin, have a good turn-around and make the story more interesting,Roger Baldwin only begin to fight for the African people at the end of the movie, he was more caring about his career advancing in the beginning.(p.37 and film). Cinque did not kill the captain of Amistad in the book(p.25), instead he let his friends strangle him. This can be reasoned as the Hollywood movie usually want to build a hero in the film and that is Cinque. The most different thing about the film an d the book is the procedure of the trial. Although they reach the same conclusion: The Africans earned their freedom, but in the book, there are long long story that they used many words to convince that the Africans should earned their freedom while in the movie, it is more likely that all people are persuaded by John Quincy Adams in a matter of time.(p.193) Since the film version of this historical event cannot contain the same amount of detail as the book version, do the details omitted from the film essentially presented different account to the extent that the history portrayed is essentially different from that depicted in the book? From my opinion, the details that omitted from the film does not produce a different story. They are more likely to be a additional remarks to each other. Basically, the book and the film shows us the same story, from the beginning of the uprising to get caught again and through the trails then finally get their freedom back, the main story line are pretty the same,yet there is still differences. The people in the book are more accurate to describe what they really are, their personality, the thinking, the attitude is clearly described in the book. On the other hand, as the major goal of a film is to make audience pay and make them entertained, there are some difference in the film. But in general, the film cannot be called a different story. Is one medium more suited to academic study? Does this make one medium superior to the other when it comes to teaching history in university? To this question, I think the answer is: Yes, the book is more suited to academic study. First of all, the book is extremely informative as it is based on the research those who are extremely well-known in the Amistad subject, legal materials and records from archives. All this gives Jones plenty of valuable information to write a accurate book and provide a deep analysis about the whole story around Amistad. The detail provided by the book is extremely valuable and this makes the book a much more suited to academic study than the book because when people read the book, they can know that this is what really happen in the past rather than thinking which part is changed in the film in order to make people like the movie more. Jones remains neutral in the book and he only gives us the facts of the story. He clearly described how Amistad trial affect the people who were fighting for black peoples rights(p.27), he told us the divide between the North and South of America during the elect ion, and the problem between Spain and America. On the other hand,   the film did present the story to us, but to be honest, although the main story line are the same, yet the details are inaccurate. In academic study, you want to teach students the truth about history and let students know the details of the whole trial. It is just not quite well to use the film to teach in academic study due to the inaccurate and lack of details. Do both mediums use the same sources? And What sort of sources do the film and the book rely on? In my point of view, they are using the different sources, as I said earlier, the book is based on the professors research of Amistad project, court records from archives and legal materials etc. It is more detailed and accurate while the film is almost totally based on the book and made some adjustment to entertain audiences more while earn some profit in the film. 6. If you would be given the task of teaching the history of this subject, is using one medium more preferable than the other for teaching a first-year university class? In this case, as we are teaching a first-year university class. To be fair, it is not easy for students to read a 280+ page books in a short time. In this case, I would say I will use the movie as the primary resource to teach first year students to let them have a general idea about the story. At the same time, I will tell them that there is some problem with the film which is inaccurate and lack of details, I might assign homework or assignment to let student have a research on the books about the difference between the real story and the story that presented in the film. Of course, I will provide a small range of page on the book to help students quickly locate the main points. E.g. Pg20-25. Meanwhile, it is good to write a small essay around 300-400 words after finish watching a 2 hour film. The film is a perfect resource to let first-year students know the general idea of the story and at the same time, it wont be too hard to understand. Although I do believe that reading the wh ole book is much more accurate and full of details. To be fair, it is still not good enough to be a teaching material as we cannot spend whole term on a single story. In conclusion, Amistad is a good story to study the past of 1840s in America, the book is more detailed and accurate about the history and make it a perfect choice of academic study or research while the movie can let us have a wonderful two and half hours of history feast while still can get the main story line. Both material are extremely valuable, we cannot decline any of those two in the function of helping us learning the past. To best describe the relationship between the book and the movie, I think the movie can be the best attachment to the book. The Gender Imbalance in China: History and Overview The Gender Imbalance in China: History and Overview Introduction Carl Max identified social class as the definitive origin of classism as well as of oppression in regards to women. In respect to China, leaders assumed that the birth of the Republic brought with it the demise of class-based discrimination thereby liberating women. But this is not particularly the case as the new society was characterized by amplified efforts to transform the society through masculinization as women became increasingly pressured to act as well as dress in a manly manner. In this respect, the period encompassing the Cultural Revolution saw â€Å"women who tried to look feminine† criticized â€Å"for their improper attitudes† (Ownby, 351). This submission will seek to â€Å"In China’s Modern Economy, a Retro Push against Women† appearing in the New York Times in regards to the picture it paints in relation to gender in China to ordinary American reader. Based on the course as well as various course materials, the article will be critiqued i n regards to the manner in which it displaces various figures presented by the course. Discussion The economic explosion in China has created an array of opportunities for Chinese women on the one hand, but has equally fostered a renaissance of long-introverted traditional values. Increasingly, men as well as women hold the hold the opinion that a woman’s place in society is confined to the home. In this regard, affluent men take mistresses in what epitomizes a modern resurgence of concubines coupled with increasing pressure for women to marry early. In the workplace and particularly the corporate scene, the Socialist-epoch consensus has been substituted with open sexism, which in some intances is toughened by the law (Tatlow and Forsythe, 1). This summation is consistent with the requirement that women bind their feet as the men did as outlined by predetermined cultural norms as well as practices to in an effort to fulfill the need to use the body as attire and therefore use the body as reflection of the society. â€Å"The body was a signpost that could be rearranged by a person to show political allegiance or defiance. The mass hysteria that enforced conformity to Manchu attire unleashed, in turn, affords new insights into the gendered nature of conceptions of the body† (Ko, 20). Patriarchal Society In regards to the article and the impression created to the general reader in America, China is not the society that has been portrayed in various media. It is not a model state in relation to the place of women in the society in comparison with other parts of Asia. The regime has gone to great lengths to portray women as being equal to their male counterparts by declaring their role in the society as being equal to the half the sky (Tatlow and Forsythe, 2). However, the reality is that women still play second fiddle to men and what the Chinese authorities are trying to do is present as false picture to the world in order to justify their position as a global leader underlined by the need to achieve gender equity as well as equality. However, this conclusion does not present itself clearly from the article but the underlying theme of the article is predicated on debunking the erroneous myths advanced to the ordinary American reader. Indeed, while the women in corporate America are struggling with the glass ceiling, their counterparts in China are battling a different and more potent form of career discrimination: the sticky floor. Though the glass ceiling does prevail in China, most women do not seem to progress from the point they entered a career in. They will remain there playing a predefined role in order to meet a specific target. The reality presented here is one where the society tries to maintain as well as control traditional values as opposed to promoting the ideals of a modern woman within a contemporary society. To the American reader, having a woman or several of them in on the board of public or private organization is standard practice due to the inherent advantages within the global business context. However, in the Chinese society as presently constituted, this notion is met with misunderstanding and to some extent boredom by business and government leaders. At this point, the question that begs is why this trend is so prominent in China particularly in state-owned organizations where for instance, a majority of the firms making up the CS300 assemblage do not have women directors despite being owned by the state which could simply make an executive order and make it a requirement for the fairer sex to be represented. A closer look at the article reveals a situation where the society as it were tries to justify why women are still being oppressed and confined to peripheral roles within the great economic renaissance sweeping through China. In this regard, women should be blamed for the precarious situation they find themselves in the present society as they have failed to fight for equality (Tatlow and Forsythe, 3). This conclusion could not deviate further from the truth as the society as presently assembled fails to facilitate the creation of a conducive environment for women to demand their rightful place in the social, economic as well as political realm. Take the Leadership of the Chinese Communism Part as a case in point. The party is primarily dominated by the male gender throughout its ranks. In fact, no woman has ever expressed any intention of ascending to its leadership and by extension the leadership of the Republic due to the patriarchal nature of the current political dispensation th at then defines the interactions within the other facets of the society. Further â€Å"the feminine qualities of irrationality, willingness, regret, romanticism, and love of illusion† have been carried forward to the present generation and as such continue to determine the role women play in the society as regards politics (Barlow and Bjorge, 316). Republican China It is important to take cognizance of the fact that the situation presented by the article has not been sustained throughout the entire history of China. It is therefore important to examine the function women have played historically particularly during the initial decades of the twentieth century- an aspect that has not been adequately examined by the authors. In this regard, the Guomindang Civil Code during the last decade of the 20th century recognized the vital role of an individual in regards to legal purposes. Women were consequently accorded passive agency which, enabled them to resist or endure abuse and if their resistance was judged insufficient, they were criminally liable. Consequently, women were regarded as active agents as well totally autonomous and like men; they controlled their own choices in marriage, sought divorce and inherited property. These then laid the foundation of the new republican society in China (Hershatter, 24). This means that the present society in China was build through an appreciation of the critical role that both sexes can play in building a modern society predicated on class as well as social equality. As previously Stated, the leadership within the Republic views women as holding up half the sky and this statement is therefore not as misplaced as the article would like to portray to the common folk in America. The only difference here being that over time and particularly in the years following the Cultural Revolution, the society changed and perceived the role of women as confined to the home setting. This is why women are today encouraged or rather pressured into marrying early and therefore leaving their career to raise children. New Woman versus Modern Girl The change in gender and sexuality in China during the preliminary decades of this epoch, was first and foremost motivated by the recognition that confining women to their conformist roles within the confines of home and away from the work force meant that their potential to add to the revolution required in the country would remain unexploited and consequently restrain the productivity required to build a modern society as well as economy. To realize this nationalistic goal, China had no option but to construct a novel woman- one who would contribute positively to the state as well as the nation. This woman would be detached from conventional female seclusion based on the fact that labor or gender roles were â€Å"linked with family disaster, with hardship, and barely getting by† (Hershatter, 57). However after China achieved its intended goal as regards to creating a new state, it seems that it was widely believed that women had made their contribution and such, would not be required in China and their place was subsequently their role was confined to the domestic realm. Though a great read, the article fails to take cognizance of these facts in order to give the common reader a lucid picture as to the important contribution made by Chinese women throughput various stages of its illustrious history. What the article does is portray a society that never went through various transformations since the Maoist era where discussing such issues like â€Å"personal life, romantic relationships, or sex was considered bourgeois and hence taboo† (Honig, 143). The new woman created during the creation of the republic therefore differs markedly from the modern girl in the sense that the latter has no role to pray in furthering the goals of the current dispensation as was the case w ith the latter. In this regard, it is important to note that the Cultural Revolution succeeded in creating a modern woman but did not extend the benefits to the modern woman. Positionality in Modern China The current position of women in China is borne out of the realization that the communist regime emphasized gender equality in an effort to unite the two sexes as the nation focused attention on building socialism. The general picture portrayed here is one that depicts gender equality rhetoric that basically epitomizes the reality of inequality in the present society, where women are no more than keepers of the home and therefore cannot play any significant or make any significant contribution to Modern China. Women were only accorded equal status as men in order to for them to get educated and therefore reflect the aspiration of the new Republic. From the article appearing in the New York Times, it is important to examine what being a woman in the current society in China means in regards to the dynamic responsibilities in workplaces as well as the society. The changing social in addition to economic fabric has created numerous opportunities in regards to Chinese women but it is important to interrogate whether these transformations have impacted the roles of women in any significant way. In this respect, a Chinese woman is required by the society, to continue playing her traditional values as espoused by the traditional values esteemed by the cultural stratum while at the same time utilizing the opportunities as well as freedoms presented by the new China (Tatlow and Forsythe, 4). In addition, the growing middleclass living lucratively within the cities is focused on giving their daughter the opportunities they never hand in order to compete effectively with their male colleagues but the idea that women should marry early and consequently leave their careers early in order to raise their children still underlines their perspectives as regards the role of women. This conclusion is supported by fact that even though the Chinese society has changed profoundly in the last few decades, just like other women in the world, they have to strike a balance work and family responsibility if they are going to gain their rightful place in the society (Tatlow and Forsythe, 5). In this respect, a woman can be on the one hand an individual while on the other represent numerous characters. This is markedly different from the manner in which men are viewed as they are only required to be individuals without other characters irrespective of the setting. It is clear that the society under consideration is more opened-minded and continues to recognize the important contribution of women towards social and economic as well as political advancement but societal pressures still persist. Gender differences will therefore continue to influence the way women are viewed and as such, they will never be truly emancipated. Indeed, the powerful assumptions that women are obliged to marry early and consequently focus their energies on families after the birth of a child will account for inherent disparities going forward. More importantly, despite the provisions in law prohibiting discrimination, the vagueness in the writing as well as spirit will continue to maintain the status quo and as such, women will repose as well as reside in the realm of second citizenly from where they cannot make any significant contribution to the future of China (Tatlow and Forsythe, 6). Conclusion The article, â€Å"In China’s Modern Economy, a Retro Push against Women† is great read in regards to painting a true picture of the position women hold in contemporary China. It portrays gender as defining factor in interactions within the society. To the American reader, it depicts are a markedly different situation since the women in the corporate sector there are battling the sticky floor as opposed to the glass ceiling. In essence, the article underscores the need within the society to restrict women to a particular rank without giving them any incentive to progress as societal needs in regards to gender roles must at all times supersede the need to progress career-wise. Works cited Barlow, Tani E and Bjorge Gary J. I Myself Am A woman: Selected writings of Ding Ling. Boston: Boston Press, 1989. Print. Hershatter, Gail. National Countermemories: The Gender of Memory: Rural Chinese Women and the 1950s. Gender and Cultural Memory, 2002: 43-70. Print. Honig, Emily. Socialist Sex: The Cultural Revolution Revisted. Modern China 29.2, 2003: 143-175. Print. Ko, Dorothy. The Body As Attire: The Shifting Meaning of Footbinding in Sebenteeth Century China. Journal of Womens History, 1997: 8-27. Print. Ownby, David. The Gender of Rebels. Du, Shanshan and Ya-chen Chen. Women and Gender in Contemporary Chinese Societies: Beyond Han Patriarchy. Lexington Books, 2013. 385-386. Print. Tatlow, Didi Kirsten and Michael Forsythe. In China’s Modern Economy, a Retro Push Against Women. New York Times, 20th February 2015. Web.

The Naturalist Ideas Essay -- Literary Analysis, Societal Structures

Important aspects of naturalism are the ideas that people are essentially animals responding to their basic urges without rational thought, and the insignificance of man to others and nature. In The Jungle, Sinclair portrays Jurgis as a man slowly changing into animal as well as a man whose actions are irrelevant to the rest of the corrupt capitalist world of Chicago in order to show the reader the naturalist ideas of the struggles between man and society. Jurgis's struggle between human thought and animalistic tendencies are evident in several major events in the book. In the beginning of Jurgis's life in Chicago, he can disregard most of the obstacles thrown at him by the corruption of man and keep his rational thinking dominant of his animal-like instincts. However, when Jurgis finds out that Connor has violated, harassed, threatened, and raped his wife Ona, he reached his breaking point. Jurgis was so overwhelmed with rage, he reverted back to his primal instincts and "sunk his teeth into the man's cheek" (153). We again see Jurgis "animal instincts" when he escapes from the city and lives in the countryside from a while. He has given up on being rational and has resorted to use his survival instincts like stealing and scavenging to survive. Sinclair shows us how these instincts will not help us survive in the end. Whenever Jurgis behaves like an animal, he is punished in some kind of way like an animal. When he attacks Co nnor, he is sent to prison and when he is in the rural area, he does not get any money to help him survive. Moreover, Jurgis does everything he can to help his family and himself survive, but regardless of his actions, the corrupt society plows through him without remorse or regret. Jurgis's op... ...te the flawed example of muckraking by The Jungle, the main reason for the use of muckraking was and still is an effective way of revealing the corruption of politics and businesses. Although The Jungle may not have served Sinclair purposes for social reform, it brought reform to the way food is handled. Without the enlightening view of the meat-packing business, even if false, the Meat Inspection Act and the Pure Food and Drug Act may never have been created. We still see examples of muckraking today from Morgan Spurlock's Super Size Me to magazines like People, Time, Cosmopolitan, and National Geographic. Muckraking is one of the few ways that the average person can find out about information quickly and easily. In certain cases, it even connects the nations together in order to fight a common enemy, whether it is political, social, natural, or supernatural.